The name “New Day” however, has a much more significant meaning.
To its founders, Chuck and Ellen Brady, and to me, the current owner, it is representative of the greatest gift ever provided to the world.
At its heart, the name “New Day” signifies the reality in all of our lives that we as people fail and that we are in constant need of a fresh start every new day.
Not only do we fail in business endeavors, which today are seen simply as a notch in one’s belt on the way to success, but we also fall short of living up to the standard of a holy and righteous God. Because God is perfect in every way, our failures preclude us from having a personal relationship with Him.
We want you to know that forgiveness and freedom from our wrong choices exist, and God offers each of us a clean start and a way to a relationship with Him.